25th Kult Festival
Visual identity for the 25th year of the KULT theatre festival. The diversity of the festival's dramaturgy (from drama to puppet theatre to alternative experiments) is reflected in generative and varied visuals.
During the 25 years of its existence, the festival took place in different 25 venues. In the visual style, each of these venues is represented by a glass sphere. These spheres are placed in such a way that they copy the real location of the festival venues on the map of the city. They are randomly lit and placed above the typography, creating a distorted effect.
An interactive website was developed for the core fans of the festival. Users could create their own visuals by changing the camera view of the spheres and turning their lights on or off. This visual was then printed on a t-shirt, leaving fans with their own unique KULT memory.
Art direction and everything printed: Lukáš Franz