SOVERT
Visual identity and website for a LED lighting manufacturer and supplier for factories, offices, and other large establishments. SOVERT is a new company built by experienced professionals in the lighting industry. The goal was to create a clean and simple visual identity that would differentiate the brand from its competitors and their overcomplicated visual identities.
The logotype and the visual identity elements are inspired by the properties of light and by the shape of LED tubes.
The business cards have a metallic foil accent, reflecting light under low angles and creating colorful reflections.
The biggest challenge was to present the huge amount of data on product lists and the website in a well-structured manner.
Development: Matěj Ďuračka Webdesign: Lukáš Franz