Innovation Week 2023

Visual identity, Website, Generative design, 3D

Logo and generative visual identity for the biggest innovation and AI event in the Czech Republic.

Hlavní událost Main stage

The logo symbolizes progress through innovation and also refers to modern technology by its resemblance to the Enter key. Its extreme simplicity contrasts with the extravagant visual style that will change annually.

The visual identity is based on 3D icons, which are also used to represent the main themes of the conference.

The icons grow on an “innovation tree of knowledge” that entangles the logo, typography and photography on the materials.

The tree of knowledge motif is procedurally generated – meaning that a seemingly unlimited number of variations can be created.

Týden inovací páskyTýden inovací páska

Týden inovací budova ČSOB – vlajky

Týden inovací Main stage

Týden inovací speakerTýden inovací K.I.S.S. stage

Týden inovací prezident Petr Pavel

Týden inovací prezident Petr Pavel, Lukáš Sedláček a zástupci hlavních partnerů

Týden inovací Lukáš HejlíkTýden inovací fotostěna

The visual style included an extensive navigation system that served more than 4,000 attendees of the main event.

Týden inovací schodiště – navigační systém

Týden inovací navigační pylonTýden inovací – navigační pylon

Týden inovací tote taška

Týden inovací plakát

“I can say without exaggeration that this is the most beautiful and creative visual identity Innovation Week has ever had. Collaborating with Adam was absolutely exceptional – he was egoless about accommodating my ideas, coming up with creative, beautiful and intelligent solutions. He responded immediately and with alacrity. I don’t know anyone who didn’t like the identity he created. It was a completely above-standard cooperation.” — Lukáš Sedláček

Týden inovací fotostěna

Týden inovací billboard
Back to list of works